Online shopping over the years has been booming in popularity but still the “risk” factor remains.
Many people who have been publicly voicing their opinion about the safety and security of online shopping say they will only purchase items online if a third party is involved to ensure personal information remains confidential, but to some the idea of having a third party involved increases the risk.
However, it has become a strategy across the globe for marketers to advertise a third party “security seal” as a way of building trust with customers.
There has not been a significant amount of information on whether or not having a third party involved is more or less effective. Those who do choose to shop online are encouraged check/do the following
- The legitimacy of the website
- The company reputation
- Review statements
- Beware of deceptive offers