LONDON, ONTARIO
By: Darian Gropp
Fanshawe is proud to say that their new sponsorship is Under Armour for all 19 Varsity sports. The new contract was in affect July 1, 2015 and has switched all uniforms and apparel from Adidas to Under Armour for the 2015-2016 seasons.
This agreement has made Fanshawe the first College in Canada to have Under Armour apparel.
“I am excited for our Falcons brand and new logo to be associated with such a premium brand as Under Armour.” Says Nathan McFadden, Athletic Director for Fanshawe College.
The new logo was introduced last year. Nathan says Fanshawe’s athletic program has been changing a lot of things in order to make it better, and this sponsorship is exactly what it needs.
Student athletes were eager to receive their gear this fall. “It just makes the athletes feel like a team, and it makes us look very professional,” says Brandy Ellis, Assistant Coach for Fanshawe.
The process of getting the sponsorship began last December when McFadden met with the Under Armour. In order to go through with the deal, Under Armour wanted to make sure the schools priorities and values were in line with what Under Armour portrays.
McFadden says the uniforms and apparel is above and beyond what he expected. “Being the only OCAA School to have Under Armour sets us apart from the rest, which is exactly what we were looking for.”
