50 Dollars not 50 Shades

London, ON, Canada / 106.9 The X

Quote from the book to show manipulation and abuse within the series.

It’s been two years since the campaign 50 Dollars not 50 Shades was created after 50 Shades of Grey was released in theatres, and now with 50 Shades Darker…it’s back in action.

London Women’s Abused Centre is back with their campaign hoping to encourage those to boycott the movie and donate 50 dollars to a women agency. The 50 dollars is to represent the money which could of been spent on to see the movie.   

Their Facebook page, which has just reached over 12 000 supporters posts frequent articles supporting that the movie showcases abuse.

“The 50 shades darker film sends a dangerous message to women that they can fix the abuse by doing the right things…or loving them the right way or doing what they need.” Says campaign lead Jen Dunn. “They are showing that violence is excused because of what Christian Grey may be experienced in his past. We want people to know that that’s a myth and that’s not how healthy relationships work.”

The Fifty Shades Trilogy all together has sold over 100 million copies, and when Fifty Shades of Grey hit the box-office it made over 571 Million. The series follows the life of billionaire Christian Grey who has a fascination with bondage and domination. Grey then meets Anastasia Steel, a college student and she enters his world of BDSM.

“The Fifty shades series is really popular because of the misleading way its being promoted. I’ve heard things such as that is a playful fantasy or it’s romantic but really what it is when you break it down it’s a powerful man grooming a woman for sexual violence. We want people to recognize that by supporting this film or the Fifty Shades series that they are kind of turning their back from supporting women who maybe have experienced this in real life” Says Dunn.


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