Raise the roof

London, ON, Canada / 106.9 The X


The Raising the Roof Toque Campaign kicked off on Thursday and proceeds from the 20th annual event go to help homeless in communities across the country.

Volunteers took to the streets on a cold Thursday afternoon, after the initial kick of the campaign on Tuesday was cancelled because of bad weather.

London  joined with 45 communities across Canada in the collective goal to sell a minimum 20,000 toques.

Homelessness is one of the greatest issues currently facing Canadian society. At least 235,000 people experience homelessness in Canada and 20% of the homeless population are youth. Fifty percent of all proceeds raised locally will support Unity Project shelter services for men, women and youth. Remaining funds benefit Raising the Roof’s national homelessness prevention initiatives.

“Wearing is caring!” says Unity Project’s Anita Schipper, who is leading the campaign here in London.  “Wearing your toque, today and any day is a visible sign of support to prevent homelessness.”

Public toque sales are also available online on their website where also donations are accepted.


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