The Salvation Army recently kicked off its yearly Christmas Kettle Campaign, and the success the organization has had is evident.
In its 126th year, it continues to raise money for those less fortunate across Canada.
“If it ain’t broke, don’t fix it,” said Public Relations and Development Representative Shannon Wise, when asked if any changes were being made this year.
“It’s going very well, but unfortunately, there’s still a need for our services.”
The campaign aims to assist families and individuals in need during the Christmas season, and throughout the year.
London’s local goal was $500,000 last year, which the Army surpassed. They are aiming for the same this year, and Wise is confident that Londoners can raise even more this time around.
For the last three years, the Salvation Army has reached or beaten its National goal of 21 million dollars.
But it’s important that the money raised stays local.
“When someone gives to a kettle, it’s supporting a program or a service in that area,” said National Communications Director John McAlister.”
“We operate in 400 communities across the country, and we certainly rely on that funding during Christmas.”
The Kettle Campaign has become so prominent that Murdoch Mysteries, a popular show on the CBC, has ordered an episode in honour of the campaign. It will air on December 12.
Along with kettles set up in locations across London, there are now online kettles that can be donated to as well. According to McAlister, the Salvation Army is utilizing technology to raise money.
Last year, over 5,600 households were provided with food hampers, while bags of toys were given to 6,600 children.
“We rely heavily on the generous support of our donors and our volunteers,” McAlister explained.
“We do hope that people know that when they give to the Salvation Army, they’re investing in the lives of marginalized and vulnerable people in their community.”
If the last 126 years are any indication, their services are making a difference in London and beyond.
