Bumble is just one of many dating applications available to students all across North America. What separates it from the rest is the fact that it is not just meant for dating. It offers different services for different types of connections people want to make and only allows women to make the first move.
Bumble’s Three Sections
- “Bumble Dating” is the standard portion of the app that allows people to connect romantically based on their personal profiles. This part is designed so that women and men are able to mutually match with one another, but the woman must be the first one to send a message.
- “Bumble Bff” is the part of the app where people can branch out in the community they are in and find people to build friendships with. Students often use this portion of the app to find future roommates, study buddies in their programs, and people with similar hobbies.
- “Bumble Business” is the section that allows people to reach out to companies, entrepreneurs, and sponsors to find employment opportunities.
These different sections of the app are not the only unique thing however, the company offers an ambassador program…and this is how students truly benefit. Ambassadors are people that are approached by a Bumble representative to promote and represent the companies message throughout their university campus. Mikaela Warden is a Western student who was approached over the summer and now works for the company. She says there are many reasons students should be interested in companies like this from a user perspective and an employment perspective.
Warden says that students should be using this app because it makes their university experiences brighter and more inclusive. But what she really things should interest students is the idea of being an “ambassador.”
Students often stick to the straight and narrow when looking for part-time employment; waitressing, office work, retail, etc. Warden says that there is a whole world out there that most people don’t even know about and it is waiting to employ you. Bumble is just one example of how social media and applications can provide students with jobs that allow them to make their own hours. Warden works from home, her computer, phone, and when she does have to go to a location she says it is always worth it because you enjoy what you are doing.
Warden has recently been a part of multiple projects that raise money for local London charities. In conjunction with a western organization “Generoxcity,” she hosted a bar night which sent the proceeds to the Boys and Girls Club of London.
Working from home, making your own hours, and going to events such as a “bar night” is what the job entails for Warden and she says she is overwhelmed that this opportunity was given to her.
As much as the lifestyle of the job can offer opportunities for students, Warden believes the most important part is the message she is responsible for spreading across campus. Bumble only allows the women to message first and that was designed the way it was due to harassment, uncomfortable encounters, and just overall lack of choice woman have felt in other apps. Warden believes that by spreading the message that woman have a choice she is making the campus better each day.
“Society has taught women that men are the go-getters–literally the go-get-hers–and that women have to sit around and be timid, submissive, and wait for men to find them. That may have worked in the past, but not anymore, it is the 21st century and this app promotes the message that women have the choice. That’s why I am proud to work here”
– Mikaela Warden (Student ambassador for Bumble)