LONDON, Ont. — For the first time in nearly 60 years, Western University is holding its convocation ceremonies off campus, drawing thousands of people to downtown London.
The move to Canada Life Centre was prompted by construction at the university and the need for a larger venue.
Brent Hodson, marketing and communications manager, said the shift has already made a noticeable impact on local businesses.
“There’s a lot more feet on the streets with Western convocation happening downtown this week,” he said. “I was at Covent Garden Market shortly after this morning’s ceremony let out, and the market was full of people out exploring.”
He said some businesses have already reported an uptick in customers, even on just the second day of ceremonies.
A downtown restaurant says it’s proud to help welcome graduates and their families during Western University’s convocation week.
“At Bear & Frankie’s, located directly across from Canada Life Place, we’re preparing to roll out the warmest welcome to grads and their loved ones,” the business said in a written statement. “We’ve created celebratory food and drink features, and our team is ready to help make these special days even more memorable.”
The restaurant said the move downtown highlights the growing vibrancy of London’s core.
“Western is such a respected institution, and seeing them bring this tradition downtown is a powerful reminder of how much our core is evolving,” the statement said. “The increased foot traffic and energy on the streets is something we’re genuinely excited about — it gives businesses like ours a chance to show off what makes this city so dynamic and welcoming.”
The business called the event more than just a celebration, but a sign of the downtown’s growing role as a hub for major community and cultural events.
Ward 13 Coun. David Ferreira says hosting Western University’s convocation downtown is a major benefit for the city’s core.
“Bringing Western’s convocation downtown is a huge win for our core and for London,” Ferreira said in a written statement. “Thousands of graduates, families, and faculty will be out exploring local shops, restaurants, and public spaces — adding real vibrancy to downtown life.”
He said events like this help strengthen ties between the university and the broader community.
“It’s a great example of how we can make downtown an active, welcoming place for the whole community,” he said.
Western is expecting 6,700 graduates this week, with up to 33,000 attendees in total for this week.
