A hit TV series is giving Montreal a big boost.
In one episode of Heated Rivalry, actress Sophie Nélisse wears a St-Viateur Bagel T-shirt.
The scene lasts less than a minute, but the impact for the famous Montreal institution, which has been producing its famous bagels since 1957 was huge.
Online orders ‘exploded’ in the weeks following the episode’s release on December 12th.
Its sales tripled at one Montreal location, and packages even shipped to the U.S. and Europe.
“Merchandise sales, especially the logo T-shirt, have almost tripled,” the company’s marketing director, Benjamin Choquette said in an interview.
Tourisme Montréal says the show is also driving buzz, with fans online saying it’s putting the city on their must-visit list.
