People are always on the go and many need a quick caffeine fix to stay energized. Coffee Culture is defined as a social atmosphere or behaviors that depend heavily upon coffee, tea or caffeinated beverages.
So how do small cafes stay competitive in the fast paced environment?
The Reset Social Cafe, one of the newest places to grab your coffee in London.
Adam Grinstead owns the Reset Social Café in London that just opened in January. He says their ingredients give them an edge on the chain coffee brands.
“Our freshness, everything we sell was made that day. We make it all from scratch. I never want this cafe to be about me, I want it to be it’s own entity and focused on the costumers.”
Josh Rivers is another owner of a local café, London’s only board game café. Rivers goes over their number one struggle at the Cardboard Cafe.
“We do take out but we found that’s a bit harder of a market. A lot of that is because people don’t think outside of the quick grab and go places. It’s hard to draw people in out of their routines, when they are looking to get something every morning and they’re so used to going to their Starbucks or Time Hortons or McDonalds for it.”
The Cardboard Cafe has over 800 games to choose from.
Rivers also adds that any cafe is much different than your typical coffee chain.
“It’s not just a push button response, there’s a lot of craft to it. It’s very satisfying to give someone a handmade latte and watch it open up a whole new world of how to enjoy coffee itself and expectations of that.”
Grinstead explains where he thinks the culture of coffee began.
“I think this all boils back to thank goodness The Food Network. It’s been a great time that people are curious about what’s going on, not just from a sustainable or nutrition nature but the love and care that comes through in everything we do.”
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