Pop culture is primarily responsible for the trends of consumerism as fast fashion is becoming increasingly prominent. On the surface, consumers see a popular brand with affordable clothing and accessories. In this age of technology, shopping is made easier and consumers are buying more. But at what cost?
Garments are being thought of as short term tools rather than long term investments. This wasteful consumption mindset is negatively impacting workers and the environment. Employees of fast fashion retail continuously see the rapid patterns of social media trends. Social media is making it easier for consumers to connect, share, and further influence each other to buy into new fashion trends.
Because the items are cheap, consumers are quick to purchase new clothes without hesitation. Though most are not aware that these trends are mass produced using low-quality textiles and unethical labour practices. Think about where your products are sourced next time you go shopping.
Sustainability takes a mindset. Keep these factors in mind in order to shop sustainably:
- Where its made
- Manufacturer
- Material
- Packaging
- Production patterns
Social media can be used to promote sustainable fashion instead of fast fashion. Sales, and affordability are just a marketing ploy to make customers think they are saving money. This ultimately results in spending more money as they continue to buy more clothing. After consuming new products, those deemed old or undesirable go to waste. Steer clear for the big brands’ brainwashing tactics. As fast fashion is increasingly normalized, chances are, you may be guilty of buying into it. Though it’s not too late to spread awareness and start making sustainable choices.
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