London’s notable musical venue, the Aeolian, has introduced a new non-profit ticketing system that would see profits from the program being donated to support child education around the world.
This comes from a partnership between the Aeolian and a ticketing program called Humanitix.
“We are thrilled to find a service that aligns with our values and offers something to better education access in the world,” says Clark Bryan, the executive director of the Aeolian.
“We hope others will take this opportunity to change the way we can do business. Imagine gifting education to struggling communities around the world. That’s simply the best social justice I can think of!”.
(Credit: Humanitix) Left to right: Co-founders of the Australian based company Humanitix, Adam McCurdie and Joshua Ross.
The program, which was founded by Josh Ross and Adam McCurdie, was awarded the Google Impact Award in 2018 and is funded by the Atlassian Foundation and The New South Wales Government of Australia.
“When Clark reached out it was a beautiful moment in our journey,” says Joshua Ross, the co-founder and director of Humanitix.
“When you build something good for the world, it still relies on people caring enough to value your mission. Aeolian Hall and the team are the perfect fit”.
This mindset of doing something good for the world, goes both ways, with both Humanitix and the Aeolian sharing the same thoughts.
“If we take a step back and think about what the world really needs right now, it needs someone to remind us of what our values are. We all kind of know what they should be, but they’re really very misaligned or missing,” says Bryan.
The Aeolian is one of the historic musical venues in the city, located in a heritage building that was originally used as the town hall of the then independent London east.
The venue is currently the home of the Aeolian School of Music and has twice been awarded “Best Live Venue” at the Jack Richardson Music Awards. It has also been selected as one of the Top 10 Halls in Canada by the CBC Radio 3 Searchlight Contest.
(Credit: Tourism London) Aeolian Hall’s stage, which has had plenty of action since it’s original use as a town hall for London East.
While the Aeolian has brought plenty of focus towards important causes including their pride socials that are hosted weekly as well as 88 Keys to Inspiration, which works to fix and donate used pianos, they continue to see the importance of non-profit organizations and focusing on the community.
Bryan also understands the potential the program has for growth, saying that not all other venues and businesses may appreciate the push from a profit standpoint.
“There’s always a way to take what you do and to make it have an impact for the betterment of the community,” says Bryan.
“It (Humanitix) is an interrupter, we’ll see how much push-back we get from the for-profit industry on this over time, we know they won’t like it.”
With the partnership underway and Humanitix opening a U.S. headquarters recently in 2021, Bryan says there’s a lot to look forward to with a service that could spread to other areas.
“Imagine all of the other industries that could be transformed with this,” says Bryan. “A non-profit structure changes the game, which really aligns with my personal values as well as the values of the Aeolian.”
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