In order to thank customers for supporting Downtown and Old East Village businesses during another busy construction season, the City of London has launched a Core Area Construction Dollars Program.
“COVID-19 has put pressure on all London businesses,” said Jim Yanchula, Manager of Downtown Projects and Business Relations. “This program is designed to give people an added reason to visit the businesses that are in the heart of our city.”
The program will offer customer giveaways. contests and promotions this summer. Londoners who visit businesses downtown and in the Old East Village can receive Construction Dollars coupons in $5, $10, and $20 dollar amounts that can be used at select businesses.
“Construction Dollars are another great reason to eat, shop, and play in Old East Village. There has never been a more important time to support OEV’s entrepreneurs,” said Old East Village BIA Manager Jen Pastorius, “Area businesses are planning great promotions and contests using Construction Dollars, so stay tuned and follow #DIGOEV on social media to learn more.”
“The Construction Dollars program provides a great incentive to explore the truly unique businesses downtown,” said Downtown London BIA Executive Director Barbara Maly, “We encourage all Londoners to explore our community and to hit our bricks because small is the new mall.”
The program will run for four years and is being funded through the City’s Core Area Action Plan. A plan that was developed with the help of local stakeholders to support the core and generate new growth and investment. The program will contribute close to $100,000 into the local economy each year through the BIA’s. With the hopes of incentivizing customers to experience what the core has to offer.
The program is running in addition to the City’s ongoing support for local businesses re-opening after being closed by the pandemic.
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